Our client, a renowned household cafe brand in New Zealand, is celebrated for its local cafes offering delectable breakfast options and top-tier coffee. To bolster its online presence and expand the catering division, our client initially partnered with an SEO company to promote its e-commerce catering website. However, they were seeking a more comprehensive approach, one that would encompass SEM, social marketing, analytics tracking, competitor research, e-commerce website management, and email marketing.
In stepped Deskwork, the catalyst for their digital marketing transformation. Together, they embarked on a journey to devise effective strategies to meet their digital marketing objectives. After an exhaustive search involving research, screening, interviews, and recruitment efforts, the perfect candidate for the role was identified. With their expertise spanning SEO, SEM, e-commerce website development, digital marketing, Google analytics, and email marketing, they were poised to lead our client’s marketing initiatives.
The results have been remarkable:
Email Marketing: The new offshore hire orchestrated multiple email marketing campaigns that effectively reached and engaged the target audience.
SEO Optimization: Through comprehensive on-page and off-page SEO techniques, website visibility and search engine rankings improved significantly.
Social Media Marketing: Our client’s social media marketing efforts were expanded and expertly managed, resulting in heightened brand awareness and increased audience engagement.
Website Enhancement: Additional functionalities were seamlessly integrated, enhancing the user experience with user-friendly navigation, online ordering, and customer feedback mechanisms.
Analytics Tracking and Reporting: Robust tracking mechanisms, including Google Analytics, were implemented, enabling regular reporting and data-driven decision-making.
These successes are just the tip of the iceberg. Under the new offshore hire’s guidance, Our client’s digital marketing initiatives have thrived, delivering tangible results and elevating their online presence to new heights.
